Rockline Industries
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9th December 2019
Rockline Campaign Proposal
Rockline prides itself on putting their people first and doing things based on the RRITE
values. And while they supply 80% of all coffee filters worldwide, their headquarters is still in
the small town of Sheboygan, Wisconsin, and they remain a family-owned and privately held
company who adheres to their humble begins and philosophy that people matter. Whether one is
a shopper at a retailer, a visitor or patient at a hospital, a patron at a restaurant, or a worker in an
office, the chances are the individual has used Rockline products or consumed beverages made
with products made in one of Rockline’s manufacturing facilities. Yet, rarely, will one find
Rockline’s name on the product; it is either omitted or is displayed in very small print on the
bottom of the packaging. In fact, they operate in the shadows of their end customers—their
customer’s consumers.