Rockline Campaign Proposal

Rockline prides itself on putting their people first and doing things based on the RRITE values. And while they supply 80% of all coffee filters worldwide, their headquarters is still in the small town of Sheboygan, Wisconsin, and they remain a family-owned and privately held company who adheres to their humble begins and philosophy that people matter. Whether one is a shopper at a retailer, a visitor or patient at a hospital, a patron at a restaurant, or a worker in an office, the chances are the individual has used Rockline products or consumed beverages made with products made in one of Rockline’s manufacturing facilities. Yet, rarely, will one find Rockline’s name on the product; it is either omitted or is displayed in very small print on the bottom of the packaging. In fact, they operate in the shadows of their end customers—their customer’s consumers.

Red, White, and You

Red, White, and You Wollersheim Winery New Digital Media Campaign Plan Wollersheim Winery & Distillery’s 2018 campaign theme is Red, White, and You. The campaign will run from October 31, 2018 until May 18, 2019, with the intent of running through Veteran’s Day into Armed Forces Day to celebrate Veterans in need. Wollersheim created two Limited Edition Meritage wines—a red named Freedom Reserve, and a white called Liberty Reserve—for the sole purpose of this campaign. With Freedom as our red and Liberty as our white, all that is left is you. During the campaign all proceeds from the sale of the Meritage bottles of wines will go towards pairing local veterans with rescued pets with the assistance of Pets for Vets.

Pet Industry and Disney Urge Responsible Ownership

Visual Communications Toolkit With the upcoming release of Finding Dory, Disney/Pixar’s long-anticipated sequel to the blockbuster, Finding Nemo, the Pet Industry and Disney have joined together to launch a campaign to promote the responsible and safe handling of fish and aquariums—a preemptive act that will hopefully deter movie-goers from purchasing blue tangs as they did Clownfish when Finding Nemo was released.

Pet Industry and Disney Urge Responsible Ownership

Enclosed in this press release packet is an infographic for journalists, a PowerPoint for employees, and a video script for the public explaining the problems associated with blue tang ownership. Each section below will explain the thought processes behind the developmental choices made for the visual communications pieces and show how these pieces accommodate key ethical considerations, apply relevant communication theory, and employ best practices.

Optimal Leadership Communications

By opening communication between all levels of leadership and employees the company, the employees, and the guests will benefit greatly. The employees will have a sense of ownership when they can contribute, which will lead to higher moral and enhanced pride during guest interaction. Leaders will benefit by gaining diverse perspectives and ideas. The guest benefits because their experience will be accented by pleasure and relaxation rather than disaster and stress. This all leads back to higher profits, which then allows the company to give employees raises, promotions, and benefits.

Online Branding & Platform Choice

The best way to kick off a career in anything is get to know that career inside and out. To do that, one must swim in the ink jar with the like-minded individuals. One's first splotch on the page towards success should be joining the Local and/or Regional trade Association. Get known locally, then get known nationally. This helps hone one's skills and gain new insights into their strengths and weaknesses. After all, each stroke of the pen adds to the whole story.

Jivanta

Last night, I dreamt I went to Jivanta again. I emerged from the womb of the old ash tree—reborn, in a sense, on the eve of my thirteenth birthday into a realm where time moved like a raindrop creeping along the green of a fern. The path wound deep into the forest in front of me, snaking its way through as it had always done. Plump clusters of soft, purple-black fruit bowed thin branches. I could almost taste mother’s fresh baked bramble pies. I inhaled, half expecting to smell the sweet aroma ...